Feb 17, 2017

On typography and rendered word art

Fancy looking motion graphics are all over the TV. Common TV ads have things flying and zooming around a carefully constructed scene because the effects adds a lot of punch to the essential message, which is just Buy this box. It is amazing how much visual impact you can get out of simple words if you just do them in 3D. Here are some ideas for your scene:
  1. Background: Create a complex looking background. Add a mesh, subdivide, edit mesh, select random, and move the selection up a nudge, just to get your triangles visible. Copy paste the mesh and flip it 180 to increase complexity with a sense of symmetry. Play with the material properties of both meshes to get a good color combo and a small amount of reflection. Render, export, save, new, import it via File, Images as Planes (ticked in Preferences Add-Ons) into your Words project.
  2. Words: Add text with your essential message. Extrude, bevel, white, reflection. Copy the words, stack them, and change render to halo to get beam trails, adjust material color and transparency and extrusion.
  3. Sky: black
  4. Camera: orthographic
  5. Light: Sun, adjust it to get shadows and complete scene illumination
  6. Grounding: Remember that the objects in the scene need a sense of connection and real-ish-ness. Put the text close to the background to get shadows and reflections. This is not a job for photoshop layers and layer effects.
This is not orthodox flat typography made of pure letters. Rather this has one foot in Type and the other foot in the realm of 3D and materials, but it illustrates my point that you can do amazing looking graphics out of relatively simple things!

Screenshots: background composition and final scene